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The LEGO Business History


The SEGLAR brick has turned into a worldwide sensation that is all the a part of the cultural fabric as Billund, the little village in Denmark where it all began. However the company’s development into a market giant was not without the talk about of challenges and obstacles. One of those came in 1942 each time a warehouse open fire consumed most of00 the gadget manufacturer’s wooden share, leading Ole Kirk Christiansen to make a crucial decision.

He decided to move the company away from wooden toys and toy automobiles, which had been their bread and butter, and move into plastic-type toys. It would be a major transform for the family-owned business, and the one that was not at first well received.

A journalist noted that “plastics will not replace good, solid wood. ” But Godtfred Christiansen persevered and started to try out new designs that employed plastic. The first tentative step was your introduction in the Automatic Binding Bricks that gripped together in order to avoid block podiums from toppling on kids.

The new Lego bricks would not become the well-known toy that we realize today till 1949. Right up until then, the interlocking stones were more of a construction doll than a real building plaything. It was as well not right up until 1958 that your satisfying clicking on coupling program started to be a standard feature.

Throughout the 1970s, the company ongoing to widen in production and market reach. The company added Legoland motif parks into the mix and unveiled more advanced packages that were geared toward older spectators, including the Technic line of bits such as axle assemblies, gears, redressers, and common joints.

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